I'm doing a project on the Smirnoff brand. I am having trouble finding the mission statement of Smirnoff. I have been to the Diageo website, which is the creator but I still cannot find a mission statement. Does Smirnoff have a mission statement? Or should I use a mission statement from Diageo?
I can help you. Smirnoff's mission is a 5 year mission, to explore new worlds and new civilizations, and to boldly go where no man has gone before. Glad to be of service. Oh and say hi to Diageo for me.